War on Cancer—Putting Patients First

Stephen Bonner, Entrepreneur in Residence at Harvard Business School and board member and former president and CEO of the Cancer Treatment Centers of America (CTCA) from 1999 to 2014, discusses the consumer experience and innovations in health care—from experimental treatments to Right-to-Try legislation. Bonner shares how CTCA was founded to offer patient-centric, integrative care for complex, late-stage cancers, challenging the traditional treatment model designed by and for bureaucrats at the Food and Drug Administration, American Medical Association, and health insurance companies.

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